A recent article I wrote titled “Interview tips to help you get the edge on your competition” dabbled on the basics of the interview process, the “do’s and dont’s” of interviewing if you will. This article will hone in on one aspect of that article, selling yourself. You need to sell yourself in your resume and during and after the interview process. As a manager myself, I’ve seen so many resumes you wouldn’t believe it, and I’ll show you below what makes the difference in helping you make your resume land the interview, and your interview land the job.
You must transform the way you look at a job, and more specifically your role in a company. Most people think they’re simply going to work for a company to do a job. Most employers think differently. In my experience, companies view employees like they do assets, and they view the interview process as a way to evaluate the potential return they will get on a particular asset.
For example, when a manufacturing company is evaluating alternatives for a new packaging line because they believe they can increase revenue by increasing production, they compare the assets based upon what return they will get for their money. Granted, there are different types of assets, and different ways to look at assets, but to keep it simple, we’ll talk about assets that are going to be purchased to increase performance. In a nutshell, the company will look at what the asset costs and compare it to what the asset will generate in return and for how long.
It’s important to keep in mind that you must not only show that you can do a job, but that you can create value for the company that covers the cost of employing you. It’s not enough to say you’ve done a job for several years, and you do it well, you must show how you’ve made money for the company that more than recoups the cost of employing you.
Provide examples in your resume of projects you’ve participated in that have saved the company money. For example, in a retail environment, show on your resume and in the interview that you changed certain things that directly resulted in increased revenue. Let’s say you’re a retail clothing store manager; Speak to a specific thing you’ve done, say changing the way certain racks were displayed in the store, which resulted in month over month increase in sales of X amount of dollars.
Another example would be an Accountant who shows how they streamlined the financial close process, resulting in better and faster decision making for the business.
In general, you want to be able to show how your actions resulted in direct savings of tangible dollars. However, like the example of the Accountant saving time, you may not be able to tie an dollar amount to your actions, but you can demonstrate how it made the business better.
If you can show that you’ve generated or saved more money than you make in each year in each of the companies you’ve worked at, you will certainly have a leg up on your competition. Be confident in what you’ve done and be certain you relay the pride you take in finding those opportunities. Relay your drive to continually find these opportunities in your spare or down time at work.